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We are in it - St. Joost Graduation Show 2023
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An appreciation of cooperation

The aim of my project is to create a positive response through an online campaign titled “We are in it.” This campaign emphasizes the slogan “we are in it together” and showcases an appreciation for cooperation. Using the popular social media platform Instagram, I regularly share diverse content, including illustrations and generated images.

The campaign revolves around six thought-provoking themes per week, inviting open discussion in the comment section. Instagram was chosen as the platform due to its wide audience reach and effectiveness in conveying messages through visual content. The use of storytelling and visual metaphors enhances emotional connection and engagement, inspiring recognition among the audience.

Drawing inspiration from various artists, I have developed a distinct visual style reminiscent of the 1960s era and the technique of screen printing. The color palette varies each week, while maintaining a harmonious overall aesthetic. The juxtaposition of organic and mathematical shapes creates a balanced and visually engaging experience. Additionally, the incorporation of textures and lithographic patterns adds a touch of tradition and authenticity to the design.

Through careful planning and classification of content, I have successfully executed the project, ensuring a realistic and achievable timeline. This online campaign aims to captivate attention, convey a positive message, and foster meaningful discussions surrounding the presented themes.